Fred. Olsen Cruise Lines has opened bookings for 39 sailings covering January through July 2028, anchored by the line's first Canada cruise since 2024 and a January solar eclipse departure.

Travel agents can book the 19-night Canada voyage aboard Borealis from October 1; the remaining 38 sailings follow on October 7.

What does the Canada return signal for distribution?

The Liverpool roundtrip — departing June 14, 2028, with calls at Belfast, St. John's, Old Québec, the Humber Arm and Bay of Islands, L'Anse aux Meadows, and Cobh — starts from £2,599 per person.

Re-entering a market the operator exited after 2024 gives UK agents a refreshed transatlantic narrative for clients who passed on North America sailings in recent seasons. The Canada itinerary runs roundtrip from Liverpool, eliminating air costs and broadening its appeal to drive-market buyers.

How is Fred. Olsen pricing the 2028 program?

The Freedom Fare Price Promise guarantees the lowest fare for bookings placed by November 4, 2026, during the first four weeks of sale. The line also offers no-single-supplement solo cabins on a selection of departures.

The four-week price lock is a direct lever for advisors closing early 2028 business now. The solo inventory addresses one of the cruise industry's most persistent pricing gaps.

What anchors the 2028 program?

Five flagship sailings set the program's commercial spine, each tied to a specific departure port and ship:

• Scenic Highlights of Canada — Borealis, 19 nights, Liverpool roundtrip, June 14, 2028, from £2,599
• Canary Islands, Madeira & the Solar Eclipse — Balmoral, 13 nights, Málaga to Lisbon, January 24, 2028, from £1,299
• Islands of Bermuda, Bahamas & Puerto Rico — Balmoral, 36 nights, Portsmouth roundtrip, February 13, 2028, from £3,499
• Scenic Norwegian Fjords — Borealis, 10 nights, Liverpool roundtrip, April 12, 2028, from £1,299
• Nine Nations of Northern Europe — Bolette, 13 nights, Newcastle roundtrip, May 30, 2028, from £1,849

The program deploys three of Fred. Olsen's smaller ships — Borealis, Balmoral, and Bolette — across fly-cruise and roundtrip UK configurations.

What is the operator saying?

"We know holidays are about more than the places visited — it's also about the experiences along the way," said Martin Lister, head of product innovation at Fred. Olsen Cruise Lines. "Our 2028 program has been carefully designed to help guests discover more of the world around them, with itineraries offering opportunities for deeper exploration and more memorable moments along the way."

The line pitches the program around specific trip drivers: the total solar eclipse on the January 24, 2028 Atlantic voyage, North Atlantic whale and iceberg searches on the Canada sailing, and Norway's Briksdal Glacier and Fureberg Waterfall.

What should agents watch next?

With bookings opening in stages and the price promise expiring less than a month after the full release, sell-side momentum turns on how quickly the trade converts interest during the early window. The October 1 Canada-only opening rewards advisors with established Canada-client lists who can move first; the broader October 7 release sets the conversion clock for the rest of the year.