Aman will open its first property in South Korea, pairing a hotel with branded residences and a members' club in Seoul's Cheongdam district under a partnership with asset manager and developer Shinsegae Property.

The project, Aman Seoul, anchors the ultra-luxury operator's push into one of Asia's most affluent retail and business districts. Located in Gangnam with views over the Han River, the development is designed as a fully integrated Aman destination — a model the brand has already deployed in gateway cities including Tokyo, New York and Bangkok.

What does the deal include?

The Cheongdam complex combines three revenue streams on a single site:

• An Aman hotel with suites and public spaces shaped by Korean spatial traditions and materials
• A limited collection of Aman-branded residences, sold to owners
• A global Aman Club with its own pool, fitness facilities and social spaces for members and residence owners

Separate arrival sequences and entrances for the hotel, residences and club will give each component its own identity and privacy controls — a design decision that matters for the residence sales pitch, where exclusivity drives pricing.

For travel sellers, the residence and club components signal where Aman sees durable demand in Seoul: high-net-worth buyers and members, not just transient nightly guests.

Why Cheongdam, and why now?

Cheongdam sits at the center of Gangnam's fashion, beauty, design and technology scenes. Aman is positioning the property as an urban retreat that trades on that access while keeping the privacy and residential scale associated with the brand.

Wellness will carry significant weight in the property's programming. Dedicated spa and wellness facilities will span multiple floors, and the food and beverage program will include established Aman dining concepts — amenities that support the top-tier daily rates the brand commands across its urban portfolio.

How does Seoul fit Aman's urban pipeline?

Aman Seoul extends a deliberate shift by the operator from remote resort strongholds into dense, high-wealth capitals. The urban portfolio already includes:

• Aman Tokyo
• Aman New York
• Aman Nai Lert Bangkok

Announced projects in the same segment include Aman Beverly Hills, Aman Miami Beach, Aman Dubai and Aman Singapore. Seoul now joins that list, giving Aman presence in every major luxury travel hub of Northeast Asia's developed economies — Japan, and now Korea — alongside its Middle East and North American expansion.

No opening date, room count or investment figure was disclosed in the announcement, so sellers should treat the project as pipeline rather than bookable inventory for now. The absence of a timeline is typical of early-stage announcements of this kind, and Aman has not yet published commercial terms.

What comes next?

With Aman Dubai, Aman Singapore and Aman Beverly Hills still moving toward delivery, Seoul adds another long-dated urban project to a pipeline that will define the brand's distribution footprint for the rest of the decade; details are available at aman.com as the development advances.