US hotel investment reached $24 billion in 2025, according to JLL, a full-year figure that underscores sustained institutional capital flowing into hospitality real estate.

The $24 billion total, reported by the brokerage and advisory firm, marks another year of significant transaction activity across US hotels — a segment that investors had treated cautiously after the debt-cost shock of 2022–2023. The number covers investment in hotel assets and related deal activity for the calendar year.

Why the $24B Figure Matters for Sellers

For hotel owners, operators and the intermediaries who sell hotel inventory, transaction volume is a leading indicator. Ownership changes frequently reset brand flags, distribution agreements and renovation cycles — each of which affects how rooms are priced, packaged and sold.

High investment volume typically signals:

• Lender confidence returning to hotel underwriting
• More asset trades, and with them new operators or brands on properties
• Capital expenditure programs that reposition hotels into higher rate tiers

JLL, one of the largest commercial real estate services firms globally and a leading advisor on hotel transactions, publishes investment data closely watched by owners and lenders pricing the sector.

What Comes Next

The 2025 figure sets the baseline investors will measure 2026 deal flow against; whether the momentum holds will depend on financing costs, operating performance and the pace of portfolio sales entering the market.