Singapore Airlines' Pelago Adds Hotels, Moving Loyalty Commerce In-House

Pelago, the experiences booking platform owned by Singapore Airlines, has added hotel inventory to its product, giving sellers and members access to more than 200,000 properties across over 200 countries. The move shifts accommodation distribution for the airline's loyalty base onto Pelago ahead of the closure of Singapore Airlines' existing KrisFlyer vRooms hotel portal in December 2026.

For KrisFlyer members, the launch converts hotel spend into loyalty currency and status progression. Regular bookings earn 1 KrisFlyer mile per S$1 spent, and members can redeem existing miles toward a stay at checkout, making the platform a full earn-and-burn (accrual and redemption) channel for accommodation. Eligible hotel spending also counts toward tier progression at 1 Elite mile per S$1 spent and 1 PPS Value per S$3 spent.

What does the launch change for KrisFlyer members?

The headline economics are straightforward:

• Base earn: 1 KrisFlyer mile per S$1 on all hotel bookings.
• Redemption: Miles can be applied against the stay price at checkout.
• Status credits: 1 Elite mile per S$1 and 1 PPS Value per S$3 on eligible spend, feeding upgrades and renewals within the KrisFlyer tier structure.
• Launch promotion: 8 KrisFlyer miles per S$1 on eligible bookings made between 12 November and 31 December 2026, using the code HOTEL8MPD at checkout.

The promotional rate applies only to stays meeting a minimum spend of roughly S$100, and each member can use the code a maximum of two times, capping the incremental liability the eightfold earn rate can generate during the window.

Why does the vRooms closure matter?

The December 2026 shutdown of KrisFlyer vRooms consolidates Singapore Airlines' non-air ancillary distribution into a single consumer-facing platform. Rather than operating a standalone hotel portal attached to the loyalty program, the group is routing accommodation demand through Pelago, which was built as a broader travel-experiences commerce play. For hotel suppliers and intermediaries, the question is which bedbanks (wholesale hotel inventory aggregators) and connectivity partners sit behind Pelago's 200,000-property inventory, and on what commission terms — details the announcement did not disclose.

The structure also matters for loyalty economics. Counting hotel spend toward PPS Value (the qualification metric for Singapore Airlines' premium Solitaire PPS tiers) pushes high-value accommodation bookings into the same progression ladder as air spend. That gives members a reason to book hotels inside the ecosystem rather than on third-party online travel agencies, where the same spend earns nothing for KrisFlyer status.

What is the competitive read?

Singapore Airlines is effectively competing for hotel share of wallet against the major online travel agencies by attaching earn, burn and status value to Pelago bookings. The 8-mile-per-dollar launch rate — eight times the standard earn — signals an aggressive customer acquisition push during the peak November-December booking window. The two-use cap and S$100 minimum keep the promotion targeted rather than open-ended.

The timing is deliberate. With more than a year between the hotel launch and the vRooms closure in December 2026, Singapore Airlines has a long runway to migrate vRooms users to Pelago before the legacy portal disappears, reducing the risk of leakage to external booking channels during the transition.

The promotion runs until 31 December 2026, after which the standard 1 mile per S$1 earn becomes the baseline incentive for booking accommodation through the platform.