Royal Caribbean and Celebrity fold trade tools into one agent portal

Royal Caribbean and Celebrity Cruises retired two trade portals on 11 November 2026, replacing Club Royal and Celebrity Central with a single dual-branded platform called CruisingPower. The consolidation covers agents across England and Ireland and puts bookings, rewards, training and marketing tools behind one login.

That's a distribution decision, not a cosmetic one. Two separate portals meant two separate workflows for agents selling sister brands from the same corporate stable. One hub means one place to check inventory, chase rewards and pull marketing assets — fewer clicks between a client asking about Anthem of the Seas and a client asking about a Celebrity Edge-class sailing.

What changes for agents on day one?

The mechanics are straightforward. Agents can switch between the two cruise lines with a single click, and reservations continue to run through the existing AirWaves and Espresso booking engines inside the new portal. The legacy platforms stay accessible during a transition period before being phased out — a sensible buffer for agencies mid-booking.

The feature list reads like a response to how agents actually sell now:

• Cross-brand itinerary search across both lines
• Interactive deck plans
• Shareable stateroom walk-throughs, built for sending to clients rather than describing cabins over the phone
• Live ship locators
• A chatbot named Latte for routine booking queries, with escalation to live human support

The shareable walk-throughs are the commercially interesting bit. Anything that lets an agent forward a cabin visual to a hesitant client shortens the consideration gap between quote and deposit. That's revenue timing, not gadgetry.

Where does Silversea fit?

Royal Caribbean Group's luxury brand Silversea is scheduled to join the platform in due course. No date was given, so treat that as a roadmap item rather than a live capability. If it lands, one portal would cover three tiers of the group's portfolio — contemporary, premium and luxury — which would make cross-selling upward a matter of a tab switch.

Why consolidation matters now

For the trade, the bet is time. Agents juggling multiple cruise-line portals lose minutes per booking, and minutes compound across a season. For the cruise lines, a unified portal concentrates agent attention where the group wants it: on their brands, with rewards and training bundled in to deepen that lock-in.

The unnamed variable is adoption. A portal consolidating tools only pays off if agents actually migrate rather than bookmarking the legacy sites until the phase-out forces their hand. The transition period's length wasn't disclosed, and that will determine how quickly the old portals' traffic — and habits — actually move.

Silversea's arrival date and the legacy shutdown schedule are the two markers to watch next.