Reflections Holidays lifts revenue 9% to $97.3M in FY26

Reflections Holidays, the largest holiday park group in NSW, grew trading revenue 9% to $97.3 million in FY26, up from $89.3 million the prior year, despite fuel price spikes and cost-of-living pressure on domestic travel demand.

The Crown Land manager also became the first holiday park group in Australia to secure B Corp certification (an independent standard measuring social and environmental performance) and delivered $148 million in economic benefit to regional NSW communities, up 9.6% from $135 million in FY25.

What drove the FY26 numbers?

The group's annual Year in Review, released today, sets out the headline operating metrics:

• 2.6 million guests and visitors across 40 holiday parks
• $19 million invested across the portfolio, including 31 new roofed accommodation products
• Overnight trips up 9.3%, against market growth of just 1% (Source: NSW Overnight Trips, Tourism Research Australia)
• $6.2 million contributed to the Crown Reserve Improvement Fund and Crown reserve maintenance, up from $5.8 million — a record for the group
• 18% tourism revenue growth at Tumut River holiday park, which Crown Lands appointed Reflections to manage in 2025, generating $5.7 million in economic benefit to that region

The overnight-trip outperformance matters for sellers of regional NSW product: Reflections grew domestic overnight volume at more than nine times the market rate. The $1.53-in-economic-benefit-per-$1-of-park-revenue multiplier, cited from BDO analysis at the 2022 CCIA Conference, frames the group as a demand engine for surrounding cafes, shops and tour operators rather than a standalone accommodation play.

Why B Corp certification matters

CEO Nick Baker said the certification followed four years of internal work to quantify the group's community impact.

"This independent verification underscores our ongoing efforts to create positive outcomes for our people, the places we care for and the communities we belong to, and it means that our operational bar will continue to be raised for us to meet this high standard," Baker said.

He tied the record $6.2 million Crown Reserve contribution to park teams partnering with local communities on projects and causes.

"Our holiday parks are so much more than an accommodation destination for the people of NSW and tourists," Baker said. "They are the lifeline of small towns in coastal and rural NSW and our staff love and belong to these places, and support their communities wherever they can."

Government framing

NSW Minister for Lands and Property and Minister for Jobs and Tourism Steve Kamper positioned the results as evidence that tourism businesses can deliver measurable community benefit.

"Its destinations bring visitors to regional towns, generating business for local cafes, shops and other operators," Kamper said. "By giving people more reasons to explore regional NSW and stay longer, Reflections plays an important role in supporting local tourism economies."

The model behind the margin

Reflections manages 40 holiday parks across NSW and cares for 47 nature reserves on behalf of the state, reinvesting profits back into the parks and reserves rather than distributing them. That structure separates it from privately held caravan and park operators competing in the same regional markets, and ties its expansion — including the 2025 Tumut River takeover — to government asset management decisions rather than open-market acquisition.

The group also delivered its second Reconciliation Action Plan under the Reconciliation Australia framework during the year.

With 31 new roofed accommodation products added in FY26 and the Tumut River contract maturing, Reflections enters FY27 with an enlarged inventory base positioned to capture further share of the slow-growing NSW overnight-trip market.