Qantas Loyalty has signed Expedia Group B2B to rebuild the technology behind Qantas Hotels & Holidays and Jetstar Holidays, moving one of the Asia-Pacific loyalty market's biggest travel retailing operations onto the US giant's white-label infrastructure.

The upgraded platform is scheduled to launch in H1 2027, with build and integration work already underway. Expedia Group B2B will power the end-to-end booking experience, built on its Composable Agentic Template — a single environment where customers book hotels and holiday packages, earn and redeem Qantas Points, and manage trips.

For Expedia, the deal extends a B2B strategy that has made powering other brands' travel retail a core revenue line alongside its consumer marketplace. For Qantas, it consolidates lodging and package distribution into one tech spine that it says will keep pace with market releases without the carrier building them itself.

The commercial logic runs through loyalty economics. Qantas Hotels and Holidays lets millions of customers attach stays and experiences to flights while accruing Qantas Points — a flywheel that deepens engagement in a program central to the group's earnings. Jayne Davey, Qantas Loyalty's Executive Manager, Business to Consumer, framed the deal as foundational rather than cosmetic.

"Partnering with Expedia Group gives us access to world-class travel technology that will transform how our customers search, book, and manage their trips," Davey said. "This solution not only allows for deeper customisation and smarter search tools, but it also provides the foundation we need to continuously innovate, deploy new features, and support our long-term growth strategy."

The partnership promises specific merchandising capabilities with distribution consequences. Qantas will be able to bundle holiday package bookings with premium cabin seating and partner codeshare flights — a move that pushes airline-air content into package economics and widens what a "holiday" sale can include. Machine learning will drive property and holiday recommendations, and the Qantas App gains deeper integration and improved self-servicing.

Hotel suppliers get new connectivity options into the Qantas ecosystem, which the companies describe as first-of-its-kind for the program. Better connectivity typically means lower friction, richer content, and more direct participation in package construction — relevant for suppliers weighing the commission mathematics of loyalty-channel distribution.

Carolina Cabero, SVP Sales at Expedia Group B2B, positioned the deal around integration depth: "By connecting supply, pricing, payments, loyalty and smarter digital experiences through one integrated platform, we're giving Qantas the flexibility to innovate faster, deliver more personalised journeys and continue evolving Hotels & Holidays for the future."

Her reference to an "ongoing relationship" signals the deal builds on existing commercial ties between the two companies, though neither party disclosed contract value, exclusivity terms, or commission structures.

The timeline matters for sellers watching the Australian market. Nothing changes for customers or suppliers until the H1 2027 launch, meaning the current Qantas Hotels & Holidays and Jetstar Holidays platforms operate as-is for roughly two more years while migration proceeds. Benefits listed — bundling, ML-driven recommendations, app integration — are targets, not measured results, and will face scrutiny once live against conversion and attach-rate data.

The deal nonetheless signals where airline loyalty retailing is heading: toward bundled, points-integrated package commerce running on third-party industrial infrastructure. Qantas is betting that Expedia's release cadence and supply scale let it compete with online travel agencies on experience while keeping the transaction, and the loyalty currency, inside its own walls.