Princess Cruises has raised the price of its Plus and Premier packages, the two add-on bundles that sit at the center of the Carnival Corporation brand's onboard revenue strategy.

The increase affects the packages that bundle drinks, Wi-Fi and gratuities — the extras products that Princess, like most contemporary cruise lines, sells aggressively at the point of booking and pre-cruise. For travel sellers, the change matters because package pricing feeds directly into total cruise cost and, on many agency agreements, into commissionable ancillary revenue.

What has changed?

Princess now charges more for both tiers of its extras program:

• Plus — the mid-tier bundle covering drinks, internet and crew gratuities — has gone up in price.
• Premier — the top tier, which adds further inclusions such as specialty dining and additional internet capacity — has also increased.

The Independent, which reported the change, confirmed the rise applies to Princess's named package tiers. The cruise line sells the bundles per person, per day, meaning the increase compounds across cabin occupancy and voyage length.

Why does this matter for sellers of travel?

Princess positions the packages as pre-cruise purchases rather than onboard upsells. Agents and online sellers therefore quote them at the time of booking, and a price rise changes the headline cost of a Princess sailing even when the base fare holds steady.

That has three practical consequences for the trade:

• Quote accuracy. Any stored or cached pricing on Plus and Premier must be refreshed; stale package prices now understate the total cost of the cruise.
• Bundle positioning. A higher package price widens the gap between a bare fare and an all-in fare, which affects how sellers compare Princess against rivals with different bundling strategies, such as Norwegian's Free at Sea or Celebrity's Always Included.
• Pre-cruise attachment. Lines typically incentivize advance package purchases. If higher prices suppress attachment rates, sellers could see a shift in where onboard spend — and any associated revenue share — is captured.

The wider picture

Onboard and pre-cruise ancillary revenue has become the growth engine for the major cruise groups, and beverage-and-internet bundles are the largest packaged component. Carnival Corporation, Princess's parent, has repeatedly pointed to higher passenger onboard spend as a driver of yield improvement across its brands.

A price increase on the two most widely sold bundles signals confidence from Princess that demand for the packages is inelastic enough to absorb the rise — and that passengers will keep buying extras even as the all-in cost of a cruise climbs.

What should agents do now?

Sellers with Princess bookings in progress should re-verify package pricing before issuing or amending invoices, and flag the change to clients who were quoted bundled rates. Clients comparing cruise lines on total cost rather than base fare will see Princess's all-in price move up, and agents should be ready to explain exactly what each tier includes at the new price points.

Princess has not signaled further package pricing moves beyond this increase, but with the line continuing to lean on bundled extras as a core revenue lever, sellers should expect packaging — not just fares — to remain a moving part in 2025 pricing.