TTDBUSTT 281

Lyft App Goes Live in Europe, Starting With Barcelona and Hamburg

Lyft's app is live in Barcelona and Hamburg, with London, Paris, Berlin, Rome, Athens and Warsaw due in October, ahead of a single global app next year.

Lyft launches app in select European Cities - Business Travel News Europe
Lyft launches app in select European Cities - Business Travel News EuropeAI-generated

Itinerary

  1. Lyft launched its app in Barcelona and Hamburg on 30 September, with London, Rome, Paris, Berlin, Athens and Warsaw to follow during October.
  2. The rollout is in 'early access' mode and precedes a single global Lyft app planned for next year.
  3. Lyft acquired Freenow in April 2025 and Gett's UK business in April 2026; both apps continue operating for now.
  4. Riders can use their North American account and payment methods; a home-currency or local-currency payment option is planned within the next year.

Lyft's app is live in Europe for the first time, with riders in Barcelona and Hamburg able to book rides as of Wednesday, 30 September.

The rollout starts in an "early access" mode, according to a Lyft spokesperson, and some features will vary by region. The company framed the launch as foundational rather than finished: the rollout "is laying the groundwork for our single, global app that will roll out next year for riders across the globe."

Eight Cities by End of October

Through October, Lyft plans to extend availability to London, Rome, Paris, Berlin, Athens and Warsaw. That would put the app in eight European markets within a month of launch — a footprint built on acquisition rather than organic market entry.

Lyft acquired the European taxi app Freenow in April 2025, buying its way into a continent where it previously had no consumer presence. It followed that deal in April 2026 with the purchase of Gett's UK business, adding a second established brand to its European portfolio.

For now, European riders can continue using the Freenow by Lyft and Gett by Lyft apps, according to the company. That means three Lyft-owned consumer apps will operate in parallel during the transition, with no stated timetable for consolidation into the promised global app beyond "next year."

Payment Continuity as the Selling Point

The clearest functional change for travellers: riders can use the same account and payment methods in Europe that they already use in North America. That removes a friction point — app switching and new payment set-ups — that corporate travellers moving between continents have long accepted as standard.

Lyft plans to add a currency choice within the next year, letting riders pay in their home currency or in local currency. For travel managers watching ground transport spend in foreign exchange, that option will determine how transparent the cost data flowing into expense systems remains.

What It Means for Sellers of Ground Transport

The launch intensifies competition in a European ride-hailing and taxi-app market that Lyft now contests with inherited Freenow and Gett supply alongside its own brand. Distributors and corporate ground transport programmes currently booking through Freenow, Gett or rival platforms will watch whether a unified Lyft app consolidates that inventory — and whether commission structures and corporate booking integrations change as the brands merge.

Lyft has disclosed no rider numbers, supply figures or revenue targets for the European rollout. The eight-city footprint and the "next year" timeline for a single global app are the only concrete markers, and both are company statements rather than measured results.

The pace of migration from Freenow and Gett onto the Lyft app — and whether corporate booking channels follow — will determine how much share Lyft can convert from its acquisitions into its core brand.

via ik.imgkit.net (Original)

Share this article:

More from Daniel Okafor

Daniel Okafor

Show full bio

Market editor covering media and advertising at Travel Trade Desk.

125 articles

Also boarding · Related articles

« Previous flight