InsideAsia has added Sri Lanka to its programme, launching the destination with seven new itineraries.

The move extends the specialist operator's Asia portfolio into a market that has been rebuilding its tourism economy since the disruptions of recent years. Seven distinct itineraries give agents a spread of options at launch rather than a single entry-level product, signalling the operator intends to sell Sri Lanka as a core destination rather than a token add-on.

What does the launch include?

The announcement confirms:

• Seven new Sri Lanka itineraries, available from launch
• Sri Lanka joins InsideAsia's existing Asia specialist portfolio
• The full programme is bookable through the operator's usual trade channels

For agents, the development matters because InsideAsia sells through the trade rather than direct-only, and a specialist operator entering a destination typically brings with it trained consultants, packaged logistics and financial protection that mass-market operators may not offer for less mainstream Asian markets.

Sri Lanka has been working to recover arrivals and rebuild airlift, and operator expansion of this kind is a leading indicator of where specialist demand — and commissionable product — is heading next. Additional itinerary detail, departure dates and pricing were not specified in the announcement, and agents will need to check the operator's trade materials for booking terms.

Further itinerary and capacity announcements from InsideAsia are expected as the Sri Lanka programme beds in.