Days Inn, a Wyndham brand, plans eight to ten hotels outside Paraguay's capital Asunción, with market studies due around mid-2027 and each property costing between US$4 million and US$6 million. The plan signals a distribution shift in one of South America's least-branded hotel markets: the interior.

Pablo Andrés Albamonte, co-founder and director of Grupo Hotelero Albamonte, which represents Days Inn and Howard Johnson across the region with 42 hotels open and 17 under construction, is leading the effort. His group has operated in Paraguay for eight years through a Howard Johnson in Ciudad del Este, on the Brazilian border.

"International hotel infrastructure is lacking in the interior of the country," Albamonte said, contrasting the capital's mature chain presence with the regions. Asunción runs at 64% occupancy against 61% nationwide.

Which markets are under study?

Candidate cities span Paraguay's border and interior regions:

• Filadelfia, in the Chaco
• Pedro Juan Caballero, on the Brazilian border
• Villarrica, Concepción, Caaguazú, Ciudad del Este and Encarnación, on the Argentine border
• Towns in Alto Paraná and Guairá

A second phase would target the Bioceanic Route, the corridor designed to link Brazil with Chile's Pacific ports across the Paraguayan Chaco — a trade-flow bet that ties hotel supply to freight and business traffic rather than leisure demand alone.

What is the operating model?

Albamonte builds ahead of demand. "When you present a good-quality hotel offer, demand begins to grow," he said, adding: "If you wait for everything to be perfect and everything to be developed, it never gets done."

The hotels would carry 60 to 80 rooms each, with restaurants, spas, pools and event spaces on roughly 20,000 m² sites. The revenue thesis blends weekday corporate demand with weekend short-break travel. A "family plan" — a couple plus two children under 12 sharing a room with two double beds — is designed to lift occupancy, based on the group's track record in Argentine secondary towns.

Local partners will co-invest. Formal invitations to investors follow only once the studies confirm viability. No first city has been chosen, and the group expects roughly three years from concept to opening. Paraguay's economic stability is a core draw: "We see Paraguay as a very stable country economically, with enormous potential and a strategic location," Albamonte said.

Who else is moving?

Juan Carlos Danieri, president of the Hotel Industry Association of Paraguay (AIHPY), named Minor Hotels, Wyndham Garden Costa del Paraná and Meliá in comments to local media. Minor has made official progress on a project. Wyndham Garden Costa del Paraná is under construction in Hernandarias, Alto Paraná. Meliá completed a scouting visit between January and April but has not set a signing date. At least two more chains are studying entry, and Swissôtel's July exploratory visit reportedly contemplates investment above US$200 million — a projection, not a committed deal.

What is driving the interest?

AIHPY data shows average room rates at US$95.6, below other South American capitals, and international arrivals up 46% in the first quarter of 2026. Paraguay entered the ICCA meetings-tourism ranking's top ten for the first time, ending 2025 in sixth place. Danieri also cites the country's second investment-grade rating and a tax-incentive scheme for tourism investments above US$15 million. AIHPY expects international brands to lift the average rate.

With studies due in mid-2027 and a three-year build cycle, Days Inn's interior rollout — and the incentives behind it — will test whether Paraguay's secondary markets can support branded supply at scale.