Arabian Travel Market in Dubai served as the stage for Cativa Tour Operator to assess the emirate's expansion strategy in the Brazilian market, with International Product Manager Lucas Semensato laying out the operator's read on how the destination is positioned for South America's largest outbound source market.

The interview, conducted at ATM Dubai, centered on Dubai's efforts to grow its share of Brazilian long-haul travel — a segment where the emirate competes against established favorites for Brazilian travelers.

What did Cativa say about Dubai's position in Brazil?

Semensato, who manages international product for the Brazilian tour operator, evaluated Dubai's current footprint in the Brazilian market and the destination's drive to expand it. His comments at ATM Dubai signal that the emirate's tourism authorities and trade partners are treating Brazil as a growth priority rather than a mature, static source market.

For sellers of travel in Brazil, the practical question is whether Dubai's expansion translates into more bookable inventory, better air connectivity and stronger pricing for Brazilian consumers. Cativa's presence at ATM Dubai indicates the operator is building product around that opportunity.

The takeaway: Dubai is investing trade attention in Brazil, and Brazilian operators are responding by developing destination product for it.

Why does ATM Dubai matter for Latin American sellers?

ATM Dubai functions as the principal trade fair for the Gulf region's outbound and inbound travel business. Latin American operators attend to negotiate supplier terms, inspect hotel inventory and gauge which destinations warrant shelf space in the next selling season.

Cativa's decision to put its international product manager in front of trade media at the event frames Dubai as a destination the operator intends to push to Brazilian agents and consumers — not merely one it carries as a secondary long-haul option.

The takeaway: trade-fair positioning often precedes distribution, and Cativa is signaling where it plans to direct sales effort.

What comes next?

The expansion effort now faces the test of conversion: whether Dubai's trade push converts into booked Brazilian arrivals, and whether operators such as Cativa can build packages that price competitively against rival long-haul destinations.